Author: ipdesign

Bretman Rock x wet n wild – Jungle Rock Collection

Bretman Rock x wet n wild!
Posted on by ipdesign

The Unique Collaboration Between One of the World’s Biggest Media Personalities and the Global Beauty Brand Will Be Sold Online, in ULTA & Across 20,000 Stores Internationally.

wet n wild is partnering with iconic digital personality Bretman Rock to launch its wildest collection to date: Jungle Rock. This vibrant collection of limited-edition, eye, face, and lip products is wet n wild’s first-ever influencer collaboration. The products are inspired by Bretman’s bold, untamable spirit and are a tribute to his love for animals. Bretman’s personal brand mirrors wet n wild’s core values, which are rooted in authenticity, inclusivity and fierce self-expression. Additionally, Bretman shares the brand’s love for animals – all wet n wild products are 100% cruelty free.

Bretman Rock x wet n wild

The Jungle Rock collaboration focuses on accessibility and availability through a wide variety of retailers, beginning with ULTA on February 15th and in 20,000 stores globally, on wetnwild.com, Target.com and Amazon. “Getting the call that wet n wild wanted to build a collection around me and what I stand for? Bitch… I’m gay, I’m an immigrant, I’m a POC and in 2020 I’m taking affordable beauty to the next level. A makeup line by a man will be in-store across the globe. That’s my power. That’s OUR power. Welcome to the jungle, bitch.” Bretman proclaims.

JUNGLE ROCK. It’s a Beauty Jungle. Be Fierce: Collection available here!

Physicians Formula x ExteriorGlam Partnership

Rosé All Day x ExteriorGlam Partnership
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Physicians Formula Partners with Foinika Kay of ExteriorGlam!

 

Foinika Kay of ExteriorGlam, makeup artist turned influencer, is Physicians Formula’s first-ever Rosé Collection ambassador. Foinika is a natural partner for Rosé, a collection of sophisticated, natural shades that add vitality and healthy radiance to the face. Together, they have created a limited-edition Rosé All Day X ExteriorGlam Collection palette inspired by Foinika’s everyday glam.

Available for purchase at: physiciansformula.com

 

Rosé All Day x ExteriorGlam Collection Open Shop

Physicians Formula Partners with Weylie Hoang

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Butter Collection x Weylie:

Physicians Formula introduces a limited-edition palette collaboration with beauty and lifestyle guru, Weylie Hoang. The Butter Collection X Weylie Hoang palette is filled with Weylie-curated shades of Physicians Formula’s iconic Butter Bronzer, Butter Blush, and Butter Highlighter for the perfect Cali-cool inspired glow.

Available for purchase at: physiciansformula.com

Physicians Formula X Weylie

wet n wild Dewy Foundation Launch

wet n wild photo focus foundation launch
Posted on by ipdesign

All New Photo Focus Dewy Foundation!

Photo Focus Dewy Foundation is a lightweight, super-nourishing foundation, delivering natural, all-day wear.
It’s silky and creamy formula allows for buildable coverage that can easily transition from day to night.
Ideal for normal to dry skin types, this moisturizing foundation blends seamlessly, blurs imperfections
and helps minimize the appearance of pores for a perfectly smooth, dewy finish.

20 Cruelty-free, gluten-free, talc-free, and vegan shades.

Available at https://www.wetnwildbeauty.com/dew-it and major food, drug and mass retailers.

Don’t forget to tag us!
#DEWIT

wet n wild EDIT Collection Launch

wet n wild EDIT Collection Launch
Posted on by ipdesign

As Easy As 123…

Sometimes figuring out the perfect look can take so much time,
and that’s why we at wet n wild are making it that much easier as
your own personal Glam Squad. Our new Edit Collection includes
9 essential artistry kits that feature our cult-classic products,
each in their own beauty box.

WNW EDIT COLLECTION
Editing your style is as easy as 1, 2, 3! The Edit Collection is the quick
and easy way to effortlessly unlock your beauty potential. Whether you
want luscious lips or a flawless smoky eye, these kits are your one and only stop.
Try out each style or mix-and-match kits to create your own personalized look.
We can’t wait to see what you create!

These carefully curated beauty boxes are so wallet friendly
that you will want to collect them all!

Available at https://www.wetnwildbeauty.com/collections/edit.html

LORAC at the Emmys

Mandy Moore Emmys
Posted on by ipdesign

There were tons of fabulous outfits at the Emmys last night, from Zendaya’s emerald green gown to Emilia Clarke’s plunging Valentino look, and it’s no surprise that Mandy Moore was one of the head-to-toe standouts. The This Is Us star wowed in a custom color-block Brandon Maxwell look and served glamorous, old Hollywood vibes with her hair and makeup. While we don’t all have access to celeb stylists, fortunately some of the products used in Moore’s beauty look are available on Amazon — and start as low as $18.

Makeup artist Jenn Streicher used tons of products from LORAC to create the actress’ glowing skin, smokey eye and nude lip. “American glamour was the phrase we kept referring to for hair and makeup inspiration — think Cindy Crawford in the ‘90s Pepsi commercial,” Streicher said in a statement. Moore’s rosy nude lip was created using LORAC’s Alter Ego Lipstick in Duchess ($18; amazon.com), which is a highly-pigmented matte lipstick made with nourishing ingredients like acai berry, pomegranate, grape seed extract, and vitamins C and E.

See full article: https://people.com/style/mandy-moore-emmys-lorac-nude-makeup-amazon/

LORAC’s First-Ever Artistry Adviser

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LORAC, the prestige cosmetics brand long revered for its working artist cult community and red-carpet roots, announces today the appointment of Kelsey Deenihan as its first-ever Artistry Adviser. Deenihan, whose celebrity clientele includes Reese Witherspoon, Millie Bobbie Brown, Cindy Crawford and Cara Delevingne, brings years of experience as a professional artist to her partnership with LORAC. A Los Angeles native herself, Deenihan’s work has been seen both on and off the red-carpet, with editorial credits in the pages of Vanity Fair, The Hollywood Reporter and more. Her appointment signals a return to LORAC’s beginnings as the first pro-artistry brand – a distinction that has been integral to its DNA since its founding by Carol Shaw in 1995.

In her new role, Deenihan will work closely with LORAC to reintroduce the brand within the working artist community, reignite the engagement of the makeup-obsessed consumer community, advise on product development and provide strategic recommendations on 2020 growth plans and beyond.

See full article: https://www.prnewswire.com/news-releases/lorac-is-reignited-with-appointment-of-first-ever-artistry-adviser-and-first-ever-international-expansion-300912020.html

Why #BlackBeautyMatters

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Beloved makeup brand, Black Radiance, has called upon some of our favorite beauty mavens to join them in conversations around Black beauty.

The #BlackBeautyMatters campaign, an expansion of the popular hashtag, not only fosters conversation around the importance of inclusivity for people of color, but also encourages consumers to actively celebrate and embrace it.

“Black beauty matters because black is beautiful,” says Black Radiance of VP of Marketing, K.Parris MacDonald. “Black Radiance celebrates the beauty of our history, from the fairest of us all, to the fiercely dark. We want to celebrate you!”

See full article: https://www.essence.com/beauty/black-radiance-black-beauty-matters-campaign/

wet n wild Popsugar Feature

Posted on by ipdesign

Make Your Costume Dreams a Reality

Wet n Wild is here to help you design the best Halloween costume ever with its Fantasy Makers collection. The extensive line has everything you need to create the makeup of your dreams regardless of what you’re going as this year, and you don’t need any artistic skills either.

With more than 95 products ranging from creamy pencils and face paints to stick-on stencils that will make transforming into everything from Frankenstein’s monster to a mermaid princess a total breeze.

See full article: https://www.popsugar.com/beauty/wet-n-wild-fantasy-makers-halloween-collection-2019-46705517

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