Who We Are
As the world’s largest indie beauty company, Markwins brings beauty to the people by innovating and responding quickly, nurturing its employees, and showing the world that integrity is good for the bottom line.
Our Mission
As the biggest indie beauty company in the USA, we’re on a mission to promote diversity in the beauty industry with a small business commitment to quality, value, and integrity. Our curated portfolio of brands offers a path to self-expression for a full range of audiences. By unlocking cosmetic innovation for all races, ages and economic statuses, Markwins pushes beauty towards a more equitable future with brands that grow with you. We cultivate our employees as our most important asset, leveraging the incredible diversity of our team to raise the standards of integrity and inventiveness in beauty.
Our Brands
We are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors. Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you.
Physicians Formula was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing the first hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. Since then, Physicians Formula has maintained a commitment to product purity and quality – today, allergists, dermatologists, ophthalmologists, and plastic surgeons recommend the products which are also known for owning an impressive list of first-ever category-changing innovations.
Explore flavor, color and design and find the Lip Smacker that makes YOU smile. Since 1973, we have put smiles on lips around the globe. We hope our authentic flavors, scents and colorfully designed products make you happy. We invite you to discover Our World, explore our brand and find your favorites. The flavor combinations are endless — mix and match to find your own lip softening, smile inducing, deliriously delicious happy moment. Then repeat, repeat, repeat!
Hollywood beauty legend and PRO makeup artist Carol Shaw was inspired to develop LORAC after watching her celebrity clients suffer from skin irritation and breakouts on set. The professional formulas she created were infused with gentle and soothing ingredients that provided professional performance, without sacrificing healthy skin.
For over 25 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission - to enable black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty.
Minority is the Majority
It’s an exciting time in the beauty industry. Join our diverse and passionate team as we continue to change the face of beauty with integrity.
WORK WITH USOur Global Footprint
Markwins beauty brands are distributed in over 80 countries worldwide. Headquartered in sunny Los Angeles, we have locations all over the world, including seven global distribution centers, international headquarters in Milan, and three manufacturing facilities in California, Mexico, and China.
