The Unique Collaboration Between One of the World’s Biggest Media Personalities and the Global Beauty Brand Will Be Sold Online, in ULTA & Across 20,000 Stores Internationally.
wet n wild is partnering with iconic digital personality Bretman Rock to launch its wildest collection to date: Jungle Rock. This vibrant collection of limited-edition, eye, face, and lip products is wet n wild’s first-ever influencer collaboration. The products are inspired by Bretman’s bold, untamable spirit and are a tribute to his love for animals. Bretman’s personal brand mirrors wet n wild’s core values, which are rooted in authenticity, inclusivity and fierce self-expression. Additionally, Bretman shares the brand’s love for animals – all wet n wild products are 100% cruelty free.
The Jungle Rock collaboration focuses on accessibility and availability through a wide variety of retailers, beginning with ULTA on February 15th and in 20,000 stores globally, on wetnwild.com, Target.com and Amazon. “Getting the call that wet n wild wanted to build a collection around me and what I stand for? Bitch… I’m gay, I’m an immigrant, I’m a POC and in 2020 I’m taking affordable beauty to the next level. A makeup line by a man will be in-store across the globe. That’s my power. That’s OUR power. Welcome to the jungle, bitch.” Bretman proclaims.
JUNGLE ROCK. It’s a Beauty Jungle. Be Fierce: Collection available here!