LORAC, the prestige cosmetics brand long revered for its working artist cult community and red-carpet roots, announces today the appointment of Kelsey Deenihan as its first-ever Artistry Adviser. Deenihan, whose celebrity clientele includes Reese Witherspoon, Millie Bobbie Brown, Cindy Crawford and Cara Delevingne, brings years of experience as a professional artist to her partnership with LORAC. A Los Angeles native herself, Deenihan’s work has been seen both on and off the red-carpet, with editorial credits in the pages of Vanity Fair, The Hollywood Reporter and more. Her appointment signals a return to LORAC’s beginnings as the first pro-artistry brand – a distinction that has been integral to its DNA since its founding by Carol Shaw in 1995.
In her new role, Deenihan will work closely with LORAC to reintroduce the brand within the working artist community, reignite the engagement of the makeup-obsessed consumer community, advise on product development and provide strategic recommendations on 2020 growth plans and beyond.
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