Why #BlackBeautyMatters

Beloved makeup brand, Black Radiance, has called upon some of our favorite beauty mavens to join them in conversations around Black beauty.

The #BlackBeautyMatters campaign, an expansion of the popular hashtag, not only fosters conversation around the importance of inclusivity for people of color, but also encourages consumers to actively celebrate and embrace it.

“Black beauty matters because black is beautiful,” says Black Radiance of VP of Marketing, K.Parris MacDonald. “Black Radiance celebrates the beauty of our history, from the fairest of us all, to the fiercely dark. We want to celebrate you!”

See full article: https://www.essence.com/beauty/black-radiance-black-beauty-matters-campaign/